TechStyle: Combining Technology, Fashion, and A Good Customer Experince

In business, there are three things are that are exploding right now. They are technology, fashion, and eccomerce. Put those three wings together, and you have a recipe for quite a successful business venture. That is exactly what Adam Goldenberg and Don Ressler with TechStyle Fashion Group.

They started with JustFab, a monthly subscription for footwear. VIP members get about 30% off retail price, and get access to special promotions and products exclusively for VIP members. JustFab proved successful. In two years time, the company claimed six million members and sold more than 2.5 million pairs of shoes.

JustFab took over FabKids and ShoeDazzle, and also expanded their business into the U.K., Germany, and six other countries. Adam Goldenberg and Don Ressler also started up Fabletics together with celebrity Kate Hudson.

It was in 2016 that the company was rebranded to TechStyle. The new brand is a true reflection of he company as it is a platform for fashion and marketing that uses data science, personalization, and a membership to give their customers exactly what hey are searching for in fashion.

Adam Goldenberg, TechStyle’s co-founder and co-CEO, has a 20 year career in startups, starting at the young age of 13 years old. His first startup was an online bullitin board that turned into Gamer’s Alliance, a gaming website. At 17, Goldenberg sold Gamer’s Alliance to Intermix. Intermix is the parent company in charge of one of the first social media platform’s MySpace. At 19, Intermix offered Adam a positoon as Cheif Operating Officer, which made Goldenberg the youngest COO in history for a public company. After his time at Intermix, he founded Intelligent Beauty, an eccomerce site, which branched out into additional companies such as DermStore and JustFab.

With this experience, Goldenberg and Ressler use it to benefit their efforts with their eccomerce business, TechStyle. Tim Collins, TechStyle’s Cheif Technology Officer, also worked with Goldenberg and Ressler in peecious jobs, stated in an interview that everythig TechStyle is developing is to make the customers’ eccommerce experience more efficient and relevent. By satisfying the consumer, the cost of customer aquisition decreases and the customer lifetime value increases which is good for business.

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