Creativity and Effectiveness: Jose Borghi of Mullen Lowe Brazil

Mullen Lowe is a creativity driven ad agency with over 600 employees working in more than 15 different offices. The company’s communications network is well integrated, and the employees work with a strong challenger mentality competing in more than 65 markets. The employees are a mix of talents, from creativity, design, Advertisement strategy and digital communication.

The Mullen Lowe Brasil ad agency believes in breaking conventions. They believe that the most exciting and creative work can only be done if they challenge themselves and introduce new ways to the clients. Mullen Lowe knows that at the rate innovations and generations of ideas are taking place across the countries and other ad agencies, the only way to get the clients’ brand the most recognition is by getting their brand an unfair share of attention, by which Mullen Lowe aims to make such catchy and creative advertisements that the client’s brand penetrates and stays in the conscious, subconscious and the unconscious part of the customer’s brain at all times. Their unique ideas have been so effective in achieving their aims that Mullen Lowe has been the most efficient ad agency for the last consecutive six years.

Their model is based on a hyper bundled approach, which means that they enhance creativity in their advertisements by smashing together the best skills and talents from all departments and all places. Their media hub is a 350-member responsive person shop, which offers full services at all times. This way, through a smashing of talents and an all-time responsive media hub, the Mullen Lowe ad agency maximizes the opportunities for the brand and the client as a whole instead of just through a channel.

Based in Brazil, the ad agency is the most creative ad agency with a team of employees that possess the highest levels of skills and working capabilities, not to mention the outstanding passion to bring the best ads for their clients. So for those people who want their brand to make a quick penetration into the market, Mullen Lowe offers the best and most successful methods for brand recognition.

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OSI, The Leading Provider Of Food Services

Some family-claimed organizations are just ready to dream about running worldwide with the open doors that they have for their customers. However, for OSI Group, this was a fantasy that came true. They buckled down, and they could accomplish everything that they had always wanted. It is an incredible way that they can flaunt their plan of action. It is something that had allowed them to succeed when they were working with different organizations.

OSI Group began as a little meat selling joint. They gave real meat to a couple of clients, and they were run by individuals who were from the family. They gave the meat that made their customers happy. The level of customer excellent services that OSI Group provided was something that many individuals never really knew about and something that permitted the general population to continue returning and referring them to their friends and relatives.

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It, in the end, allowed them to become significantly in the food industry. OSI Group was far exceeding the little meat business that they had initially, and they realized that it would be soon that they would need to get more space and expand their business. They needed to ensure that they could get each client dealt with and that the company could lure them with everything that the customers required since this is the plan of action that they attempted to give to their clients even from the earliest starting point.

It was not simple for OSI to ensure that their customers were dealt with yet they realized that they expected to get things appropriate for the greater part of their customers regardless of where they were. It gave them a thought: go worldwide. The global market needed a superb food organization, and they felt that they would be the ones who could satisfy this need. It was something that many individuals necessary and, when they broke into the worldwide market, they were fruitful. It gave them much more money to keep developing their business.

Botanicals, Herbs And Extracts Create Hair Magic In A Bottle Of WEN By Chaz

Consider these chemicals, ladies. They are parabens, sulfates and phthalates, and we can barely pronounce them, let alone define exactly what they do. All we know, is that this trio does not belong in a bottle of your favorite shampoo or conditioner. Your hair does not require these chemicals to thoroughly wash and maintain healthy hair. Yet, most beauty  and hair care products contain these bad-boy chemicals, and we’re all being fooled by the mega lathers they’re producing.

Celebrity stylist Chaz Dean knows better, because he’s been in the hair business for a few decades now. He invented the famous WEN By Chaz no lather shampoo system, so women could choose a healthy way to care for their hair. His line features products carefully developed to help hair of any texture and type. It doesn’t matter if your hair is delicate due to coloring or any other chemical process. His formulas work for a few reasons.

Chaz Dean,, has created seductive products that smell heavenly and are based on an holistic approach. His five-in-one bottles of cleansing conditioners absolutely do not contain the dreaded parabens, sulfates or phthalates. Those chemicals only gradually weaken your hair strands from root to end. Instead, his rich hair care formulas contain healthy and natural botanicals, herbs and extracts that deliver sheen, moisture, body and strength back to hair.

WEN’s Tea Tree cleansing conditioner is a huge favorite for its invigorating properties. If you suffer from a dry, itchy scalp, this stuff will make it disappear. It’s also simple to use in the shower. Simply wet hair thoroughly and work in the product. Chaz Dean has these recommendations:

Use 10 to 16 pumps for short hair, 16 to 24 for medium-length hair and 24 to 32 pumps for long hair. You will notice remarkable results after just one wash.  Wen products are available online thru the Chaz Dean store, website or


Desiree Perez: The Woman Behind the Franchise

A force to be reckoned with in SC Enterprises, Desiree Perez is now able to add Tidal’s recent success to her list of achievements. A brilliant accountant, advisor, and negotiator, Desiree Perez is a music executive known for her successes with the marketing and deals behind many, if not all of Roc Nation’s biggest successes. Every little buzz behind Beyoncé in 2016, from the “Formation” video dropping out of nowhere to the immense success of her tour, can be credited to Desirée Perez’s genius. She was also responsible for Rihanna’s Samsung deal, and Tidal being the only streaming service able to provide Prince’s records for streaming. See

She has had a lot of power in determining the future of Tidal, by helping Shawn “Jay-Z” Carter with idea planning and determining the focus of the business. She more than likely played a big role in its recent $200 million Sprint deal. Though large companies like Samsung, Spotify and Google expressed the desire to both buy and collaborate with Tidal, Perez turned down their offerings. It seems she, Carter, and other members of the “Hova Circle of Influence” made the decision to present Tidal as the company that had the upper hand and not one that was under the business of a well-established one. She sees the exclusivity and artistic value that Tidal brings to the music streaming industry, and has developed the interest Tidal’s target market has taken in it with free new membership deals.
Correctly known as “Babe Ruthless” by New York Daily News, Perez is a marketing mastermind that has done well for Tidal and Roc Nation as a whole and is sure to be an excellent secret weapon for the company in the future.

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Mullen Lowe’s Jose Borghi Explains Different Forms Of Marketing

There are few advertising and marketing experts who have more experience and respectability in the Brazilian advertising industry than Jose Borghi, the CEO and CCO of the Mullen Lowe Brasil ad agency. Brazilian advertising industry has recently been honored on a global scale with a number of awards, including the Golden Lion given to Mullen Lowe under its former name of BorghiErh; the arrival of Jose Borghi as a major part of the Brazilian advertising industry has also seen new challenges arise in advertising and marketing that Borghi himself has recently been addressing.

One area that Jose Borghi believes should be understood by both advertising executives, creatives and their customers who often misunderstand how best to get their campaign safely into the lives of potential clients. A major area Jose Borghi often feels is underappreciated is an understanding of the basic differences between inbound and outbound marketing techniques; Borghi himself is a supporter of inbound marketing as the most influential aspect of the industry, but the Mullen Lowe executive believes outbound marketing has its place as one of the best options for all customers to explore.

What are the differences between outbound and inbound marketing techniques? Jose Borghi believes outbound marketing can have its place in advertising, but this is limited to periods of time when a specific service or product is being marketed directly to the customer; Borghi understands this technique yet believes cold calls and emails can be an annoyance that turn off certain potential customers. Inbound marketing is the regular choice of Jose Borghi who believes creating a campaign for a client through his ad agency, Online marketing services and products to be suggested to potential customers in a way Borghi believes is less intrusive and provides less annoyance for companies, marketers, and potential customers alike.


The Future of Blending Fashion and Technology

Technological developments have been embraced in different fields around the world. A good example is the use of cassette decks to play music in the 1970s. Today, the technological advancement has brought about iPods. Such a massive growth in technology has also been embraced in the fashion industry. Fashion designers have labeled technology as a rich playground where different designs can be generated. Over the years, different designs have emerged including drink-making dress, avant-garde designs, self-painting dress, DareDroid and Pseudomorphs. The future is thus brighter for professionals who love embracing change, creativity and elegant designs like Chris Burch.



There is much to be expected from the fashion industry with the integration of technology. Fashion and technology have been labeled to be elements of beauty, which can grow together. They can also work together to make people who wear the clothes more safe. A good example is the use of Airbag for Cyclists, which pops up in case of an accident to protect the cyclist from being harmed. Technology in the fashion world can also create energy. Today, there are clothes, which capture kinetic energy in the course of movement of an individual. The energy is then used to power a music layer, a watch or a phone. Therefore, buying such kind of a cloth or shoe means a person will be saving on energy.



Chris Burch Success Journey



Chris Burch, or Christopher is an innovation heavyweight who founded the Burch Creative Capital. Today, he is the Chief Executive Officer of the same company and continues to spur creativity, design innovation and creation of unique brands in the market. His desire is to see a brand or product, which will impact the lives of the clients positively. He began investing in 1976 while still a student at Ithaca College. He specializes also in buying luxurious real estate properties and developing an eye-has-not-seen kind of luxury homes. A good example is Palm Beach, Southampton, Nantucket and Florida. His desire is to see the world become a better place through innovation.



It has been four decades now since Chris Burch started nurturing his passion for investment and entrepreneurship. Today, he is the labeled as instrumental in helping over 50 companies grow their businesses. This is because he understands consumer behavior trends. His innovative skills have also seen him develop lifestyle and consumer products, home furnishing, technology industries and organic foods. He has started international companies such as BaubleBar, Little Duck Orgnics, Blink Health, Soludos, Chubbies and Brad Raw Foods.


Mike Baur Has A Way Of Helping People

One of the most important aspects of the Internet that has evolved over the past few decades is the impact that it has made on the world. The Internet has become a main attraction were people go for a wide variety of reasons. Millions of people go to the Internet on a daily basis. The reasons range from paying bills to watching the news. Whatever the reason, people go to the Internet in huge numbers.


This large number of people has made the Internet one of the most popular places where people go in the world. The development of the Internet has helped to transform the world into a digital world where people enjoy going online. Many people spend just as much or more time online than they do in the physical world.


The development of the Internet came in stages. As new technology innovations came to the market over the past few decades, new functionality was added to the Internet along with enhancements to current operations. All of these technology innovations and improvements have contributed to the current version of the Internet. Today, the Internet is a virtual world where people can do almost anything.


The current digital age and the popularity of the Internet has created many new business opportunities for companies. With the opportunities that the Internet provides, a new type of entrepreneur has appeared. The digital entrepreneur is a new type of entrepreneur who has an interest in the digital business opportunities offered by the Internet.


A company in Switzerland that is helping digital entrepreneurs to better understand what is needed to start and operate successful digital companies is the Swiss Startup Factory. The company is well known in Switzerland and is fast becoming a household name in other parts of the world.


Mike Baur, who is one of the partners behind the Swiss Startup Factory, is making great strides in bringing the message of the company to the public. Mike Baur along with the other team members at the Swiss Startup Factory is making digital entrepreneurs realize that it takes a lot to become successful with digital companies.


Mike Baur is a savvy businessman who understands all aspects of starting a digital company. He helps with many aspects of business operations concerning the Swiss Startup Factory that include planning, marketing, training, mentoring, and consulting.


The Swiss Startup Factory is one of the best startup companies in Switzerland, and the company is receiving many good reviews from clients who have used the company’s services.



Thor Halvorssen Carries On With His Passion For Human Rights

International human rights and philanthropic activist. Thor Halvorssen has taken it upon himself to advocate for democracy, civil liberties as well as the rights of individuals.

He is also a film producer and makes use of film as a means to demonstrate human rights issues and build an understanding for the public to observe and respect those rights.

Thor Halvorssen has produced several feature documentaries, with a focus on human freedoms, which include Freedom’s Fury and Indoctrinate U.

As a result of his dedication and commitment to human rights, he became a civil liberties activist in 1989 by leading the resistance to South African apartheid.

He was also instrumental in establishing and developing the Foundation for Individual Rights in Education (FIRE) as its first executive director.

The civil liberties organization, FIRE is a non-profit organization that is committed to free speech, individual liberty as well as religious freedoms.

As a humanitarian, Halvorssen functions as the president and chief executive officer of the Human Rights Foundation (HRF) and the Oslo Freedom Forum.

The HRF promotes basic human rights for everyone in every country with a focus on reform and promotion of freedoms, such as speech and religion.

Halvorssen founded the non-partisan HRF in 2005 as a non-profit charity and plans to continue his work for all persecuted and victimized people worldwide.

The Oslo Freedom Forum brings together human rights advocates, artists, technology entrepreneurs and others working toward expanding freedom on a global basis.

Halvorssen is also a writer and his opinions have come into sight in Time Magazine, The Washington Post, The New York Times and The Wall Street Journal. He has appeared on CNN, Fox News Channel, BBC News and additional outlets.

What’s more, he has lectured on the subject of human rights at Harvard Law School, the United Nations Association and at the British parliament.

Halvorssen attended the University of Pennsylvania where he graduated with honors with undergraduate and graduate degrees in political science and history.


Martin Lustgarten Role in Investment Banking


Martin Lustgarten is an entrepreneur based in Miami, Florida. He was born in 1959. He holds Austrian and Venezuelan citizenships. This has enabled him to serve his customers efficiently. Due to his firm belief in international investment, he has his wealth spread in different countries. This distribution of wealth lowers risks and enables him to gain from growth in these countries. He is the owner and CEO of Martin Lustgarten Investment Banking Firm.

The American economy is getting out of one the worst economic crisis in its history. Those heading for retirement are therefore looking for the best investment options. For investors to get the best out of their investment, they need sound investment bankers. Lustgarten stands among the best candidates for the task. He has a lot of experience in investment banking.

Martin Lustgarten Experience Investment Banking

Financial advisors are important in providing information on how to expand an existing investment or how to start one. Martin Lustgarten Investment Banking Firm is a well-known investment advisory firm. It has an excellent reputation in the industry. Lustgarten is a creative financial and investment advisor. This has enabled him to assist his clients in raising capital for different projects and expand their businesses.

Investment banking professionals provide services like underwriting, enhancing amalgamation and acquisitions, and brokerage services. As an expert in investment banking, Lustgarten helps entrepreneurs reach their goals faster. He works hard to guarantee personal attention necessary for success.

Lustgarten uses his knowledge and experience in identifying trends when they are about to start. This has helped make the right choices and has seen him acquire a lot of wealth. He has demonstrated the importance of investing in different countries. The benefits of diverse global investments outweigh risks. It is, therefore, worth emulating Lustgarten to succeed.

Lustgarten has had the opportunity to offer his services to different corporations, individual investors, and organizations in different parts the world. He has been able to develop strategies and provide advice that has been very successful in raising capital and expansion of businesses.

It is prudent for any investor to seek Lustgarten for advice or investment banking services. He has had a positive impact on the industry. His knowledge and experience are vital in establishing a profitable investment. Working with him exposes someone to one of the most prominent professionals in the field.

Talk Fusion Is Ready To Transform Your Life

There is an actual product out there that can transform people’s lives and transform them for the better. Even though people don’t like to admit it, a lot of what they do and a big part of them is their job. That is where they spend a lot of time and that is where they feel like they are defined. They don’t want it to be that way, but that is the fact of the matter. That is why it is troubling when someone does something that does make them happy. They only have a job because it is a job. There is nothing more and nothing less to it than that.


That is sad and oftentimes depressing, but one can’t help but understand that at times, people have to do what they have to do to survive. It is not like they want to be wearing this suit and tie and stuck in this job. It is not how they envisioned their lives and it is not the plan they had in place. However, life has a funny way of changing things up on people. With Talk Fusion, the all-in-one video communications provider, people can do something they have always dreamed of and for a lot of people, that is working for themselves.


Thanks to Bob Reina’s Talk Fusion which has such amazing features such as video chat, video conferences, video newsletters, and video emails, they have everything right at their finger tips to get the business off the ground and get it rolling. Once they have this, they can get off the ground running and see this turn into a profitable business that also makes them happy.


The Technology Marketing Corporation took notice of this in 2016, and it’s a huge reason why they gave them two awards in 2016. They know excellence when they see it and they see it with Talk Fusion. The recent award was for the 2016 Communications Solutions Product of The Year Award. That is a big time award that really takes Talk Fusion to the next level in their line of work. 2017 is going to be truly spectacular for Talk Fusion.

Almost Living On the Edge