There are few advertising and marketing experts who have more experience and respectability in the Brazilian advertising industry than Jose Borghi, the CEO and CCO of the Mullen Lowe Brasil ad agency. Brazilian advertising industry has recently been honored on a global scale with a number of awards, including the Golden Lion given to Mullen Lowe under its former name of BorghiErh; the arrival of Jose Borghi as a major part of the Brazilian advertising industry has also seen new challenges arise in advertising and marketing that Borghi himself has recently been addressing.
One area that Jose Borghi believes should be understood by both advertising executives, creatives and their customers who often misunderstand how best to get their campaign safely into the lives of potential clients. A major area Jose Borghi often feels is underappreciated is an understanding of the basic differences between inbound and outbound marketing techniques; Borghi himself is a supporter of inbound marketing as the most influential aspect of the industry, but the Mullen Lowe executive believes outbound marketing has its place as one of the best options for all customers to explore.
What are the differences between outbound and inbound marketing techniques? Jose Borghi believes outbound marketing can have its place in advertising, but this is limited to periods of time when a specific service or product is being marketed directly to the customer; Borghi understands this technique yet believes cold calls and emails can be an annoyance that turn off certain potential customers. Inbound marketing is the regular choice of Jose Borghi who believes creating a campaign for a client through his ad agency, Online marketing services and products to be suggested to potential customers in a way Borghi believes is less intrusive and provides less annoyance for companies, marketers, and potential customers alike.