One of the most prominent figures in the marketing and advertising world of Brazil is Jose Borghi. He has over 20 years of expertise in the advertising world and has worked with many top companies in the world, including Fortune 500 companies. Jose Borghi is regarded as the man to reckon with in the advertising space of Brazil, and some of the ads he created are remembered till date, which includes one for the wildlife conservation named “The Mammals of Parmalat.” It was a very heartwarming ad that continues to inspire and touch the hearts of the people and has won him many awards for the same.
Presently, he serves as the co-CEO of the top advertising agency in Brazil, Mullen Lowe Brazil. The company is known to manage the advertising domain for many top businesses in the country. The love for advertising started in the heart of Jose Borghi very early in his childhood when he went along with his sister to a local cinema to watch some of the award winning ads. It moved and inspired him so much that he decided it is what he wants to do when he grows up. Following his passion, he joined one of the top universities in Brazil to graduate in marketing, Pontifical Catholic University and learn more about Borghi.
After Jose Borghi had completed his studies, he worked for various top advertising companies, such as Talent, FCB, Standard Ogilvy, Leo Burnett, and DM9DDB. It helped him develop the expertise as well as get the experience he needed to start his firm. He began Borghi Erh Creative Intelligence with one of his friends, which soon became one of the top advertising agencies in the country. The company was later merged with Mullen, and was known as Mullen Borghi, and was subsequently merged with another top advertising firm Lowe to become Mullen Lowe Brazil.