It was recently announced that the famous Honey Birdette luxury lingerie company is set for major expansion in 2017 and 2018. The Australian based company already has a large fan base in the United States and recently announced it will have a dedicated United States E-Commerce site as will begin looking in the US to open several retail locations. The US site became necessary after the company saw a 374% increase in US sales last year. The goal of the new platform is to create a better experience for US shoppers, giving faster delivery and more pieces of choose from.
The company also is wildly popular in the United Kingdom, and announced major plans to grow its retail locations in the United Kingdom from three to forty. This massive expansion is set to be completed in 2018. Initial openings lined up in the United Kingdom include Leeds, Liverpool, Newcastle, Westfield, Stratford and several more high traffic locations, reaching the total goal of 40 by the time 2018 comes to a close. The company is also scouting multiple locations throughout Europe, looking to Paris or potential other locations where the type of high end clientele that seeks out the quality lingerie and toys offered by Honey Birdette would typically reside or vacation.
Honey Birdette was founded in Brisbane Australia in 2006 by Eloise Monaghan and has an extremely loyal following of people who adore the lines of luxury high end lingerie that vary from soft and delicate pieces to a full S&M collection. Honey Birdette has over 50 stores in Australia, but has always had a following throughout Europe and the US. Panties start at around 35 Euro and Bras at around 60 Euro.
Overall, there is nothing but continued growth on the horizon for Honey Birdette – both in retail space and online.
To read the full article on Honey Birdette’s growth, visit: http://www.theindustrylondon.com/honey-birdette-launches-us-e-commerce-plans-rapid-uk-retail-roll/
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