Eli Gershkovitch’s Impact in The Craft Beer Industry

Craft Beer in Canada has gone through colorful history to get to where it is today. In the seventeenth century, beer was first brought to Canada by Europeans who came to settle in the country. Ever since, the beer industry thrived in until the prohibition of beer in Canada. Later, the country went back to brewing beer and opening up new breweries. Now, craft beer is part of the Canadian image, revolutionizing the industry both nationally and internationally.

Notable breweries in Canada include Labatt, Molson and Sleeman. Moosehead however, is fully a Canadian-based brewery, while the rest are a result of foreign mergers.. These breweries produce a variety of beer styles such as the ginger ales, lagers, gluten-free beer, smoked beer and Low-alcohol beer. Craft beer was later revolutionized by one of the country’s finest brewers; Eli Gershkovitch. Read more about his craft beers at The Bro Talk.

As a fresh law school graduate, Eli set out for a European adventure in 1987. During his tour, he tasted Belgian beer which awoke a passion in him for the industry. Eli then began his career as a brewer in Gastown. This was an unusual but calculated move by Gershkovitch since he had experience in acquiring liquor licenses for clients. In a historical 100-year-old building in Gastown, Eli Gershkovitch set up his brewpub and named it Steamworks breweries. This was because the building hosting his brewpub had an old steam heat system that he used to power his brewery.

As he officially opened Steamworks Brew Pub in 1995, it was already producing approximately 17 beers annually. He made Gastown a go-to, fun location for millennials by introducing six new beautifully crafted beers. The brewpub’s pilsner was a hit since it was already in most liquor stores, meeting the demand he was facing. His unique crafting techniques paid off as he was recognized in the US Open Beer Championship. Read more about Eli Gershkovitch at crunchbase.com.

Eli Gershkovitch expanded his business by building a restaurant known as Rogue Kitchen and Wetbar. His exemplary beer craftsmanship has put Canada on the map apart from catching the eye ‘hip’ millennials.

Read: http://releasefact.com/2017/08/eli-gershkovitch/

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