Don Ressler is an entrepreneur who has a few startups to his name; some of which have performed impressively. Ressler began his partnership with Adam Goldenberg in 2001 when the latter acquired Ressler’s first startup. The two worked together to create a brand building enterprise, which is how JustFab Inc. came to be. Launched in 2010, where Ressler is co-CEO, JustFab is an e-commerce site that provides fashion subscription services. Ressler co-founded the startup to provide shoppers with customized experiences. Over the years, online shopping has turned into one of the most profitable markets, and JustFab aimed to stand out.
The Evolution of JustFab
By establishing JustFab, Ressler and Goldenberg sought to provide expert advice from fashion consultants for the site’s members. Also, every month the e-commerce site provides a “celebrity treatment” that includes shoes, apparel, jewelry, and handbags for its members. When Ressler started JustFab, the company only offered footwear, but it has since launched a ready-to-wear apparel collection. Speaking during an interview, Don Ressler said that they started the apparel line because customers were asking for a head-to-toe style fashion from JustFab even though their shoe collections have been quite successful. Currently, JustFab is available in the U.S, the UK, France, Canada, Spain, the Netherlands, Germany, Denmark, and Sweden.
Another flourishing venture that Ressler has been a part of is Fabletics, a partnership with Kate Hudson that that focuses on athletics wear. Don Ressler explained that the idea for trendy athletic wear came from a personal need because together with his wife, they have always been fitness enthusiasts. He saw an opportunity in a market where people wanted clothing that was comfortable for working out while still fashionably sensible. Comfort and affordability were two of the aspects that drove the idea of getting into the “athleisure” sector at http://ecommerce-news.internetretailer.com/nav/tags/donressler/0. Ressler sums up Fabletics nicely, “We are neither a yoga brand nor a tennis brand.” Fabletics also launched the FL2 line for men.
Over the years, Don Ressler and Adam Goldenberg have pivoted JustFab to incredible success. Besides Fabletics, the company also acquired ShoeDazzle, a shoe subscription company, in August 2013. There is also Fab Shoes and FabKids. Ressler has managed to gather quite a following online, but that has not stopped him from capitalizing on physical stores with JustFab seeing a flagship store in 2013, and Fabletics in 2015. In his time in the e-commerce business, Don Ressler has proven quite innovative and apt at spotting new trends and designing products that meet them. Through JustFab, Ressler has revolutionized online shopping and has taken the e-commerce business to new heights.