Don Ressler; Founder of Fabletics

Don Ressler is a businessman who has specialized in the fashion industry. Don Ressler; the co-CEO of JustFab and the founder of Fabletics has employed technology in developing customized fashion wears for men and women. JustFab is online based shops that retail shoes, handbags, jewelry, and clothes that involve monthly subscriptions for customers. Fabletics; online retail shop, with Don Ressler leadership offers affordable and fashionable outfits for both genders.

 

 

JustFab and Fabletics are all-inclusive brands. With a team of excellent designers, they provide perfect dressing to all kinds of people regardless of their sizes and age. Fabletics features fashion that is trending which brings great outfits for evening wear, swimwear, yoga wear, and athletics wears. Don Ressler asserted that they aim to make everybody feel that clothes are for everybody regardless of their shapes and sizes. To enable that, everybody who subscribes to their online platform fills a questionnaire on one’s style, and this has enabled them to develop fashioned clothes that feature all sizes.

 

 

JustFab was launched way back in March 2010, and it started as a subscription service. Both CEOs; Don and Adam Goldenberg raised enough funds from different partners and the subscription fees for interested customers. JustFab obtained $33 million from Matrix Partners, and later Rho venture, matrix partners, Technology Crossover Ventures and Intelligent Beauty supported JustFab with $76 million. This funding helped JustFab in expanding their business to Canada, UK, and Germany. Don Ressler ensured proper accounting of the funds and that lead to the growth and expansion of JustFab.

 

 

In August 2016, Don Ressler and Adam decided to rebrand JustFab so that it can reflect the use of technology in fashion and style. TechStyle Fashion Group was formed as a result of the rebranding, and it was to emphasize the use of data and personalization in the fashion industry. Don ensured that TechStyle developed customized wears that satisfy their clients fully. He also ensures the prices are affordable and products are available to many customers. Don decided to establish TechStyle headquarters at El Segundo, California because he believes his business will grow in a city which is full of fun as their products. The city and its surrounding are the centers of fashion, and it will help TechStyle to keep up their fashion new and more innovative.

 

 

Don Ressler has also founded Intelligent Beauty and Intermix. Intelligent Beauty operates and incubates businesses in beauty, fashion, and personal care. The company uses technology in the brand building, and this ensures that the businesses grow and develop. Intermix company is involved in designer clothes, and their designs are highly customized to meet many customers tastes and preferences.

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