Don Ressler and Adam Goldenberg: Bringing Fashion and Technology Together

Don Ressler and Adam Goldenberg Being a successful entrepreneur is not all about how much you know but rather the drive and passion you have towards what you want to invest in. This is the case of Don Ressler and Adam Goldenberg, two successful entrepreneurs in fashion. Despite them having no prior knowledge in fashion, their unrelenting drive to succeed and their keen awareness of market needs made them co-found Techstyle Fashion Group. Subsidiary fashion-oriented companies make up the group.

 

Their Road to Success

Adam Goldenberg plunged into the world of business at the tender age of fifteen years, when he started his own company, Gamers Alliance. The company was an advertising network which focused on gaming websites. Gamers Alliance was acquired by Intermix Media in 1999 and Adam was appointed at Intermix’s VP of Strategic Planning. This prompted him to drop out of high school to take up this position. By the age of 20, he had become Intermix’s COO.

 

Don Ressler’s career also had almost a similar approach. In 2011, his website, the FitnessHeaven.com was also acquired by Intermix. Ressler had done tremendously well in raising funds for various online companies which was an inspiration for him to enter the fashion industry.

 

The duo met while working at Intermix and their friendship blossomed into a business partnership that led to co-founding their first company, Intelligent Beauty, an e-commerce venture that also led to a sequence of other brands that they started together. This collaboration in business made them start brainstorming about the new way of online shopping. In their research, they had discovered that comfortable and trendy clothing was in high demand and most customers had no easy way of finding personalized fashion.

 

That is where the idea of TechStyle Fashion Group was born. First in line in the list of TechStyle’s companies was JustFab. The mode of operation for this new firm was to allow member commit monthly subscriptions for clothing to access custom sports attire and accessories. JustFab also demonstrates how people can match and mix fashion pieces giving them confidence on their personal fashion preferences.

 

Techstyle has demonstrated that fashion can be matched with technology to bring satisfaction to its customers. Lovers of fashion enthusiasts have described it as an avenue where Silicon Valley blends with Fashion.

 

The duo’s commitment to social responsibility has been a recipe for TechStyle’s success in the fashion industry. Don and Adam’s focus is not only on profit but the intent to improve lives through fashion.

 

For Don Ressler and Adam Goldenberg’s future is so bright and so is that of Techstyle. Their business potential will always see it that TechStyle succeeds and even open more companies in the future. They will strive to see it that the company grows to fulfill its mission of making active wear that looks fabulous on its wearers and gives them value for their money. https://onmogul.com/adam-goldenberg

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