Doe Deere’s Creativity Endows Her Success

Online celebrity and entrepreneur Doe Deere created a makeup line in 2008 without a long term plan and no expectation for it to become as successful as it is today. Over the years, Doe Deere had amassed an online fan base who had long been inspired by her vibrant style. In making Lime Crime Cosmetics, Deere took their needs into consideration and created a makeup line that was literally a figment of her neon aesthetic. In 2008, a lot of online and offline celebrities began branding themselves and creating, very hot at the moment, cosmetic lines, but interestingly, they never achieved as much success as Lime Crime. The reason why is because Ms. Deere already had a demand to create a makeup line and she worked with that demand to create her makeup line.
Most online and offline celebrities who were coming out with makeup lines in 2008 were coming out with trite products that didn’t cater to their target audience. Doe Deere maintained her eccentric style and created a makeup line that could allow people to look like her. Doe’s goal in creating Lime Crime was to create eyeshadows that were just as bright in the pot as they were on the user’s skin and they definitely did that. As a result, it didn’t take long for online makeup gurus, fans, and the media to catch wind of Lime Crime Cosmetics and once they did they couldn’t get enough of it. Ultimately, Ms. Deere was able to provide high quality, richly pigmented makeup products that were actually affordable. The online media created such a buzz that Lime Crime became a household name among the cosmetic industry, and the interesting thing is that all of this was able to happen without a marketing or promotional team. This is, in part, because Ms. Deere utilizes consumerism to provide products that are current to the masses.
Once the Lime Crime CEO herself realized that her products were reaching outside of her own fan base, she began to take full control of her business savvy and was able to extend Lime Crime product into large chain retail stores and some of the most popular celebrity makeup artist’s makeup collections. As an entrepreneur, Doe Deere had dabbled into various business paths, but this one allowed her to incorporate her unique creativity to create something ingenious, which is why Lime Crime was fated for success.