A force to be reckoned with in SC Enterprises, Desiree Perez is now able to add Tidal’s recent success to her list of achievements. A brilliant accountant, advisor, and negotiator, Desiree Perez is a music executive known for her successes with the marketing and deals behind many, if not all of Roc Nation’s biggest successes. Every little buzz behind Beyoncé in 2016, from the “Formation” video dropping out of nowhere to the immense success of her tour, can be credited to Desirée Perez’s genius. She was also responsible for Rihanna’s Samsung deal, and Tidal being the only streaming service able to provide Prince’s records for streaming. See hitsdailydouble.com.
She has had a lot of power in determining the future of Tidal, by helping Shawn “Jay-Z” Carter with idea planning and determining the focus of the business. She more than likely played a big role in its recent $200 million Sprint deal. Though large companies like Samsung, Spotify and Google expressed the desire to both buy and collaborate with Tidal, Perez turned down their offerings. It seems she, Carter, and other members of the “Hova Circle of Influence” made the decision to present Tidal as the company that had the upper hand and not one that was under the business of a well-established one. She sees the exclusivity and artistic value that Tidal brings to the music streaming industry, and has developed the interest Tidal’s target market has taken in it with free new membership deals.
Correctly known as “Babe Ruthless” by New York Daily News, Perez is a marketing mastermind that has done well for Tidal and Roc Nation as a whole and is sure to be an excellent secret weapon for the company in the future.