Category Archives: Online Marketing

The RealReal is Changing Shopping Top Brands

Shoppers in SoHo in New York City were the first to get a taste of The RealReal clothing consignor’s store experience. The store was opened and brought in shoppers who were looking for those top name brands at affordable prices. The consignment store The RealReal is taking consumers top line items and offering them for prices smart shoppers look for.

Allison Sommer is the director of marketing and has seen that bringing the pop up store to new areas is proving to be valuable. The RealReal opened a pop up store in San Francisco and gave shoppers a taste of what the store can offer. Once the pop up was finished online sales in San Francisco were bursting at the seams. A little taste of what The RealReal offers is all shoppers needed.

With this pop up idea the company is planning to give Las Vegas a taste of what The RealReal can offer. Shoppers in Los Angeles and New York City are more accustomed to seeing pop up shops and new ideas come and go. With San Francisco’s pop up success there will be pop up locations opened throughout the United States.

What started out as a way for customers to not only find luxurious items but also to get back good and fair pricing for items has turned The RealReal into a name synonymous with great bargains. They are taking consignment and turning it into something new and exciting. Founder and CEO Julie Wainwright has seen the growth in jewelry consignments and apparel.

Julie Wainwright isn’t going to give out the numbers of sales or recurrent customers but she is definitely happy with The RealReal’s progress. Her belief in staffing gemologists, brand authenticators, and just the plain experience of insuring customers are receiving the best on both ends, is priceless.

TechStyle: Combining Technology, Fashion, and A Good Customer Experince

In business, there are three things are that are exploding right now. They are technology, fashion, and eccomerce. Put those three wings together, and you have a recipe for quite a successful business venture. That is exactly what Adam Goldenberg and Don Ressler with TechStyle Fashion Group.

They started with JustFab, a monthly subscription for footwear. VIP members get about 30% off retail price, and get access to special promotions and products exclusively for VIP members. JustFab proved successful. In two years time, the company claimed six million members and sold more than 2.5 million pairs of shoes.

JustFab took over FabKids and ShoeDazzle, and also expanded their business into the U.K., Germany, and six other countries. Adam Goldenberg and Don Ressler also started up Fabletics together with celebrity Kate Hudson.

It was in 2016 that the company was rebranded to TechStyle. The new brand is a true reflection of he company as it is a platform for fashion and marketing that uses data science, personalization, and a membership to give their customers exactly what hey are searching for in fashion.

Adam Goldenberg, TechStyle’s co-founder and co-CEO, has a 20 year career in startups, starting at the young age of 13 years old. His first startup was an online bullitin board that turned into Gamer’s Alliance, a gaming website. At 17, Goldenberg sold Gamer’s Alliance to Intermix. Intermix is the parent company in charge of one of the first social media platform’s MySpace. At 19, Intermix offered Adam a positoon as Cheif Operating Officer, which made Goldenberg the youngest COO in history for a public company. After his time at Intermix, he founded Intelligent Beauty, an eccomerce site, which branched out into additional companies such as DermStore and JustFab.

With this experience, Goldenberg and Ressler use it to benefit their efforts with their eccomerce business, TechStyle. Tim Collins, TechStyle’s Cheif Technology Officer, also worked with Goldenberg and Ressler in peecious jobs, stated in an interview that everythig TechStyle is developing is to make the customers’ eccommerce experience more efficient and relevent. By satisfying the consumer, the cost of customer aquisition decreases and the customer lifetime value increases which is good for business.

White Shark Media Makes Money for Clients

White Shark Media is one company that specializes in online marketing that makes their clients money. They are very experienced in a multitude of platforms. In fact, White Shark Media make sure that their clients visit Shopify in order to make sure their business grows financially. One thing to look for in an online marketing expert is their track record. It is important to find someone who has a lot to show for their track record. They not only just do their job, but they make sure that their clients have a great experience working with them.

Many clients that have started working with White Shark Media Review have seen a lot of results in their business. For one thing, they have even seen immediate results with the work that was done by White Shark Media. They have seen a significant increase in sales and visits as well. There are many aspects of the experience that has turned out right. The project manager and the crew have been very professional in the work that they have done for the company. They have shown a lot of efficiency as well as wisdom when it comes to taking on their projects.

One thing where White Shark Media Review according to stands out the most is that the professionals are very kind and attentive when dealing with their clients. They take the time to work with their clients and look at the type of business they are running. They also sit down with the client to discuss the goals that work best with their business. Then they put together an advertisement campaign that is best suited to the business so that they are able to maximize the profits. They listen to their clients which is the most important aspect of their business. As a result, the customized campaign brings forth a lot of return on investment.

White Shark Media is one company according to that is worth looking into for anyone that is looking for a way to boost their business. They have the experience and the skills needed to provide SEO, Youtube Campaigns, SEM and PPC services to their clients in a successful manner.