Social networking is one of the most powerful forces on the face of the earth today. People once traveled miles to have the opportunity to meet and interact with one another, but now they can do so simply by going on their favorite social networking sites. Social networking started on the internet, with people using their computers to interact with one another, but recently social networks have moved into the sphere of apps. One of the most important social networking apps on the market today is Skout.
Skout is an extremely powerful social networking app that is backed by many different investors. Currently, there are $22 million in investment money behind the app. The app has also recently brought in the night life app Nixter.
The CEO of Skout, Christian Wiklund, stated recently that he pursued the acquisition of Nixter as a way to merge Skout and the offline and online interactions found on Skout on zendesk with events happening in the real world. Skout is an app meant to help people connect with strangers throughout the world. Nixter is designed to allow party seekers find out about key nightlife events in their city. The app even allows party seekers to purchase tickets to events from the app.
Wiklund believes that Nixter will offer a great deal of value to the Skout brand. Not only will the app allow people the possibility to meet up at major events, the app is also extremely easy to monetize. Wiklund is extremely optimistic about the future of Skout with the addition of Nixter.
Nixter was founded in Santiago, Chile. They were founded two year ago, and currently the company is operating in three of the biggest markets in the United States, New York, San Francisco, and Los Angeles. The company was rising quickly, and it had gathered about $200,000 in funding.
The co-founder of Nixter, Francisco Saez stated that the company had been weighing their options for several months now. They had bids from several different companies, but the company was worried about losing a great deal of autonomy if they were absorbed by the wrong company.
Skout had an extremely competitive bid which was made up of a combination of cash and stocks, but that is not what sold the people at Nixter on the deal. Skout offered Nixter the possibility of remaining a separate app, and slowly integrating features between the two apps.
The absorption of Nixter is an extremely high profile deal for Skout, and it ensures that Skout will be in the social media sphere for year to come. Skout and Nixter will help people connect with one another and enjoy the company of like minded people around the world.