Category Archives: Magic

How Easy it is to Persuade People

How easy is it to persuade someone? Some might not even realize how easily messages are being prompted to them,persuasion techniques occur at the unconscious level.

Brad Reifler has learned that Jay Olson started practicing magic tricks at the age of seven and used his ideas of tricking people’s minds to make them work. Later, as a psychology student, he understood that the techniques he had chosen and had noticed to work, especially for a trick of cards, were absolutely well grounded.

He later demonstrated his correctness in an experiment with 105 participants, out of which 103 got easily influenced. The game where you choose a card and it goes out of the magician’s pocket is based on making you actually name that right card. And that is done by letting the right one linger for a longer time in the view.

The same is with rushing people to answer fast- that makes one say the first thing on their mind- and their answer will be a prompted reply. Asking people “whether it is a good idea” to do what you said you want to do will lead to them convincing themselves how good the decision is, and finally give a more trustworthy result, as they will believe their own decision more than anything else.

Another experiment involved playing French or German songs in the spirit shop, and watching the customers choose the brands from the corresponding countries.