Category Archives: Inspirational Women

How Doe starts her day

Morning routines vary from each person making each one different and interesting. Some people keep it simple, while other have a complex system of morning rituals. Doe Deere, founder and CEO of Lime Crime, has a nice relaxing morning routine will make you like the cosmetic queen even more. Here a peek into her day.


Doe starts the day off early and loves it that way. At 8:30 she starts her day of to some stretching poses. It is important to get your blood flowing and get limber with some stretching. The unicorn queen says the key to staying hydrated and having healthy skin is to drink plenty of water. Each day, first thing Ms. Deere drinks a full glass of water. Stretching and water drinking aside Doe is ready for breakfast. You won’t catch her eating a gut busting breakfast full of fast and meat. She loves to keep it light and simple. The Lime Crime CEO loves yogurt, fruit, orange juice, and grits. Before she gets to her makeup routine she checks in with technology. Instagram, emails, and other social media she looks at to keep up with the trends. Doe also checks in the Lime Crime headquarters via the internal company chat. This way she can stay on top of things and be the best CEO ever. Next the successful entrepreneur does her beauty routine and makes it to the office by 12. If it is a super busy work day she will be there all day, but if not Doe usually ends work at 6pm. It is all in a day’s work and Doe works hard to make her customers happy with fantastic cosmetics.


The fashionista has always had a creative streak. Born and raised in Izhevsk, Russia the natural beauty loved playing around with makeup and dressing up. Often times she felt different and alone, but she stayed true to herself and eventually made a career out of her uniqueness. She moved to New York City from Russia at the tender age of 17 and never looked back. After a career in the music industry Doe pursued her own cosmetic line focused on cruelty-free vegan products that were very different and bright by nature, kind of like Mr. Deere herself. It was a huge hit and everyone loved the self expressive brand. Lime Crime is all about expressing your individuality with the makeup you wear. Learn more: