Category Archives: Hair Treatment

WEN by Chaz Succeeds in Manufacturing Sulfate-free Hair Care Products

Chaz Dean founded WEN in 1993. The hair treatment line aimed at developing natural hair products that did not contain harsh chemicals or sulfates like the sodium lauryl sulfate. Use of WEN products leads to moisturized, strong, shinier, smoother, and healthy looking hair. Their products include the WEN Anti-frizz Styling Crème, WEN Cleansing Conditioner, WEN hair Nourishing Mousse, and the WEN RE Moist Intensive Hair Treatment among others. WEN has different hair care products that protect hair from frizzing and losing its shine & color during the summer season. The hair tends to frizz and get dry during the winter cold, and Wen provides products that keep the hair moist and soft. The products are available thru major retailers including Sephora and QVC.

Before starting his Guthy-Renker produced brand, Chaz Dean worked as an assistant to the manager at a salon in Beverly Hills. He worked on the colors and highlights at the salon. Chaz also had the responsibility of creating a deep conditioner and a natural hair product for the salon’s line. It is from this that he derived his interest in developing a lather-free hair conditioner. He later purchased a high-end salon in Bel Air where he introduced his brand that he had spent over five years developing. The salon attracted a lot of celebrity clientele who awed at the idea of cleansing the hair without lather.

The 5 in 1 WEN hair cleansing conditioner serves as shampoo, conditioner, deep conditioner, detangle, and leave-in conditioner. The conditioner is manufactured using glycerin, which moisturizes the hair, Chamomile and Rosemary Extracts that contains some soothing properties. The Wild Cherry Bark helps in conditioning the hair while the Panthenol strengthens it. While using the WEN conditioner, use 10-16 pumps of the conditioner for short hair, 16-24 for the medium size hair, and 24 to 32 pumps for the long hair. To maximize on its use as a leave-in conditioner, apply a small amount of the conditioner to the hair ends while it is still wet.

For more info, check out the brand’s Facebook and Crunchbase social pages (