The Goettl Air Conditioning Company has managed to build a solid list of loyal customers, but this took some time. The owner was able to revive the Goettl brand, and this has been great for all the people that are interested in getting quality air conditioning service.
I think that strong leadership is important, and Goettl certainly has good leadership skills. Ken Goodrich has been the masterful owner behind the transformation. He has worked hard to improve the Goettl image by focusing on the reputation of the company. At one time the Better Business Bureau gave the company a rating that was less than flattering, but Goodrich look the time to correct this by actually paying attention to the reputation of this company. That meant that he would take the time to discover the interests of the customers and do what it took to gain favor with customers. This would prove to be a valuable step in getting the Goettl Company back on track.
The Goettl Heating and Air Company has been in business for 75 years, and this means that people have been aware of this company in Arizona for a long time. It means that the business has been able to stay around even when so many other air conditioning companies have gone out of business. That is the value that Ken Goodrich has brought to the table.
Goodrich has essentially given the employees a vision. That is what Goettl did not have before. Goodrich has been able to give the company a vision, and I am sure that the employees feel more confident about their work. They are going to be much more inclined to stay on as employees because they feel like they are working with a stable company. Ken Goodrich has given customers this confidence.