Category Archives: Fashion Campaign

Fashion And Football Football

fans have been stuck with the general jerseys and generic shirts with their favorite team’s name on it, but the Pittsburgh Steelers are stepping up the game in more ways than one. Partnering with big labels like Victoria’s Secret, Nike Golf and Tommy Bahama, the Steelers have created a new line of sportswear, with an entire niche directly aimed for women. whether you’re dressing up for the game or just hanging out on your couch, the new line of fashion includes shirts, sweaters and comfy wear for all ages including some pieces for younger girls in pink and metallic yellow. Susan McGalla, the Steeler’s new director of strategic planning is just the woman to get this whole line started. McGalla grew up around three brothers and a father who coached football and taught her gender didn’t matter, if her ideas where good then she should push herself and not let anything stop her. She used that determination to land a job as a merchandise buyer for women’s clothing for American Eagle, and bounced her way around until she became president of their flag ship, and eventually president of the entire company. During her time at American Eagle she oversaw the launch of branch off brands such as 77Kids and Aerie. After a brief stint as CEO of Wet Seal, McGalla branched off on her own and created P3 Executive Consulting. Her consulting agency helps companies and individuals with branding, employment, finance and a myriad of other services related to the retail business. She happily took the job with the Steelers, and continues to run P3 while launching the Steeler’s brand new fashion line. McGalla’s focus is evolving with the fans and wants to find new waves to make them part of the organization. By creating a more upbeat fan line that not only caters to older fans with the traditional logo, she’s created a fashion line for fans who like bright colors and a bit more sparkle on their team logo. The Steeler’s entire new fashion line is featured in the shopping section of their newly launched team website.