Beneful represents a brand of dog food manufactured by Nestle Purina PetCare. This particular brand of dog food comprises of wet, dry and canned dog food as well as doggy snacks. The term Beneful implies ‘full of goodness. A SWOT review by Marketline revealed Beneful as the top brand of Nestle Purina. Besides, in 2012, it was ranked fourth place among favorite dog brands with annual revenue of $ 1.5 billion.
The Beneful brand was first launched in 2001, and it became popular because of its nutrition value and appearance which looked like a stew with beef pieces. During the same year, it broadcasted a $3.4 million TV advert which was the biggest in Nestle Purina’s history. Five years later, Beneful had grown a lot making over $ 300 million in revenues. In 2010, the brand humanized its dog food through the introduction of IncrediBites with stay-fresh packaging and in smaller sizes.
Beneful has invested a lot in its marketing campaign. In 2011, it produced some posters in Germany which emitted dog food smell to attract dogs. Additionally, it also aired several advertisements in Austria which released some high pitch sound that only dogs could hear. In 2012, the brand had interactive billboards in New York that allowed individuals to play virtual fetch and was later introduced to other key states in the United States including Atlanta, Los Angeles, St Louis, and Chicago.
In 2005, the Brand incorporated an additional product line dubbed the Beneful Healthy Harvest. This was the first time the company was introducing a line with soy as the primary source of proteins as opposed to meat. The brand’s prepared meals were launched in March 2006 and featured a multi-use packaging that also serves as the dog’s eating plate. This packaging was phenomenal and was recognized by Pack Expo Select award during the 2007 Showcase of Packaging Innovations.
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In a recent article, Craig Giammona of the Bloomberg News looked into the consumer trend of feeding pets more human-like food in order to improve their health and vitality. Though more skeptical pet owners and critics alike believe that giving dogs human-like food is ridiculous, and that it can’t possibly lead to better pet health; in many ways, they’d be wrong. Though table scraps are typically unhealthy for dogs in large proportions because they just don’t have the right nutritional balance for dogs, it’s still better for dogs to eat a balanced diet of whole grains, vegetables and lean meats in order to be healthy; very much like us humans do. However, dog bodies are noticeably different than ours, so the proportions of the foods they need are different, as is the vitamin and nutrient density. Therefore, it’s much smarter to feed your dog a food product like Purina Beneful, that features recipes that are a lot like the human food you eat, yet everything is in the right proportion to promote dog health.
In addition to wet food recipes like Roasted Meats, Mediterranean, Beef Stew and Romana, Beneful features dry food blends geared toward encouraging dog health throughout all stages of life. In addition to containing 100% of the vitamin nutrition your dog needs:
-Their puppy formula features extra calcium and DHA;
-Their adult formulas feature EFA’s, Omega’s and antioxidants;
-Their active dog formula contains protein-rich ingredients to build muscles and promote sustained energy; and
-Their weight management formula has 10% less calories than their original adult SmartBlend
-Available on Amazon and pet stores nationwide
Why Loving Pet Owners are onto Something
While it’s true that dogs do descend from wolves; even wolves eat the healthy whole grains and vegetables that are available in the wild. Though it’s been a gimmick for quite awhile to feed your dog only raw dog food from the meat section of the grocery store, science and nature don’t support this practice as something that’s healthy for dogs. In addition, though organic food is great for both humans and animals, it’s not always practical when it comes to long term storage or price. That’s why Purina features Beneful, a non-organic brand and is currently in the process of merging with Merrick Organic Pet Foods as well.