Beneful represents a brand of dog food manufactured by Nestle Purina PetCare. This particular brand of dog food comprises of wet, dry and canned dog food as well as doggy snacks. The term Beneful implies ‘full of goodness. A SWOT review by Marketline revealed Beneful as the top brand of Nestle Purina. Besides, in 2012, it was ranked fourth place among favorite dog brands with annual revenue of $ 1.5 billion.
The Beneful brand was first launched in 2001, and it became popular because of its nutrition value and appearance which looked like a stew with beef pieces. During the same year, it broadcasted a $3.4 million TV advert which was the biggest in Nestle Purina’s history. Five years later, Beneful had grown a lot making over $ 300 million in revenues. In 2010, the brand humanized its dog food through the introduction of IncrediBites with stay-fresh packaging and in smaller sizes.
Beneful has invested a lot in its marketing campaign. In 2011, it produced some posters in Germany which emitted dog food smell to attract dogs. Additionally, it also aired several advertisements in Austria which released some high pitch sound that only dogs could hear. In 2012, the brand had interactive billboards in New York that allowed individuals to play virtual fetch and was later introduced to other key states in the United States including Atlanta, Los Angeles, St Louis, and Chicago.
In 2005, the Brand incorporated an additional product line dubbed the Beneful Healthy Harvest. This was the first time the company was introducing a line with soy as the primary source of proteins as opposed to meat. The brand’s prepared meals were launched in March 2006 and featured a multi-use packaging that also serves as the dog’s eating plate. This packaging was phenomenal and was recognized by Pack Expo Select award during the 2007 Showcase of Packaging Innovations.
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The pet food market is a multi-billion dollar industry that serves a great purpose in our society. Feeding our pets is a very important task that many companies are stepping up to the plate to accomplish. There are many different companies that are starting to be much healthier when it comes to their pet food options. Beneful is a company that is really giving the health pet food movement a great deal of momentum being placed in the market. Their products are setting the bar high with all natural ingredients and great nutrients for pets. Their grand selection of products gives pet owners a wide array of options when it comes to what they should be feeding their pets.
Beneful Playful Life
There are certain dogs that are much more active than other dogs. These dogs will need a different blend of ingredients and nutrients that will help to heal their joints, muscles, and bones. This is just what Beneful playful life does. The great ingredients in this blend will help dogs stay playful for many years to come.
Beneful Healthy Smile
Dog breath is something that just about every dog owner knows about. This is a bad trait of most dogs who don’t have the ability to take care of their teeth. Purina Beneful has created a treat that acts as a dental stick that is not only tasty but has great dental benefits. This treat is great for dog owners who are looking to have a much healthier dental life for their dogs. These dental sticks really help to reduce build up on a dog’s teeth and also help to fortify their dental health for many years to come.
Beneful Healthy Puppy
The best time to start working on your pet’s health is day one. This is why Beneful Healthy Puppy is such a great product. This puppy food has many ingredients that will help any puppy grow big and strong. This dog food will allow for a great habit to be built when it comes to feeding your dog healthy food. Starting good health at an early age is a very wise thing to do.
Beneful Healthy Weigh
If you feel like your dog is getting a little on the portly side then Beneful Healthy Weight is a great solution for you. This dog food will give you the ability to help your dog loose they weight they need to.