Owning a business is part of the American dream. The country’s history is littered with stories of immigrants who come to the United States and built fortunes out of practically nothing. A great idea and the ability to put action behind it holds limitless potential. However, the learning curve for starting a new business is extremely steep. Unforeseen obstacles are very costly when they are not accounted for. Unplanned problems are a part of everyday life. In business these problems can mean the difference between success and failure. Oisin Hanrahan and Umang Dua took a chance on an idea and put everything they had into it. Handy.com Home Cleaning was their creation. It was an innovative take on an old concept.
Hanrahan and Dua were very effective at identifying their consumer base and marketing their apartment cleaning NYC product. They were able to secure funds from investors that gave them the operating capital necessary to make aggressive moves within their industry. There is no way to account for a lack of experience however. The two young businessmen would soon find themselves in uncharted territory that threatened the foundation of the company. The product was marketed so well that they didn’t have time to find the technicians needed to provide the service that they were selling. Orders came in a wave. The visionaries struggled to meet the demand. The service that the company was able to provide was inconsistent and lackluster. Complaints from customers soon outnumbered the amount of orders that were being made.
Hanrahan and Dua were forced to play catch-up. They had a fantastic idea without the resources to provide the product they were presenting. This represented a huge challenge for the startup company. Unsatisfied customers and investors would soon look to their competition if Handy Home Cleaning could not find a solution to its problems.