Don Ressler is becoming something of a marketing genius when it comes to the expansion of his brands. He knows better than anyone else how to take a brand from being unknown to a successful establishment that becomes a household name. He has done this with JustFab. He is on the verge of doing this with Fabletics. It seems like quite a monumental task to take, but Don Ressler seems to do it well. In fact, it appears to be something that he thrives on because he is well acquainted with building brands that attract female customers.
Don Ressler did not become an overnight pro when it comes to this. He has had a ton of experience through early companies like Intelligent Beauty. This is something that he was working on and making a profit with in 2012. In 2017 Intelligent Beauty is no longer in existence, but the blueprint for this company is still growing strong. What Don Ressler would do with cosmetics early on is the same thing that he is essentially doing with retail clothing. God has found a way to make customers take interest in things like subscription services. This is where the money lies for JustFab, Fab kids, Fabletics and ShoeDazzle.
It can be quite a challenging thing to get consumers that are actually willing to sign up for automated shipments of clothes and shoes that are unseen, but this is how Don Ressler has made substantial profits. He allows women to pick the types of clothes that they are interested in based on a lifestyle profile quiz. This is the blueprint that is in place for JustFab, Fabletics and all the other growing brands that Don Ressler and business partner Adam Goldenberg have put into play.
This is not the only way the clothes are sold through these website, but it appears to be the most successful way to get people to buy clothes on a regular basis. This is the thing that Don Ressler puts his attention towards the most. It is all about getting people interested in patronizing your brand over and over again. A one-time purchase is nice, but one time purchases are not going to sustain a business model. Don realizes that it takes a lot of patrons that are willing to go in for the long haul. He wants to build a brand that people will become loyal to.