Athletic wear for women used to fall into two different categories. It was either fashionable or affordable, and there were no in-between options available. However, that didn’t make it any less attractive. If anything, the popularity of activewear was only growing, and people took notice. The market and the demand for something better was there, and Don Ressler took notice of the trend. He realized that there was an enormous potential for creating something better and something that women actually would like to wear. He knew that women wanted something that would look good and something that would not break the bank in the process. Don Ressler put his thinking cap on and co-founded Fabletics.
Don Ressler and his colleague and friend Adam Goldenberg who worked together before they co-founded the company wanted to create a revolution in how activewear is perceived and used. They looked at what women wanted in tests and focus groups that helped iron out the real interest there was. There were not enough size options, and most activewear was made after a ‘one size fits all’ principle. The better-styled clothing was too expensive, and the affordable end of the spectrum had no style. They also noticed that the quality was terrible while the clothing pieces were uncomfortable to wear, let alone use for exercising.
Don Ressler took all of these issues to the drawing board and worked together with actress Kate Hudson who also believed that there could be a better way. They were able to shift the understanding of brand. Kate was interested in the process, and her connection with media also helped propel the brand forward. It allowed their idea to become a reality and to connect with people.
They created a better shopping experience for women, offering them a wide variety of clothes that are stylish but comfortable. High-quality materials and the option of putting together their outfit. The website is attractive and easy on the eyes, and they worked hard on an appealing marketing campaign where Kate Hudson’s input was invaluable.
Offering women clothes that they wanted to wear without costing an arm and a leg were also a successful campaign, and the company was able to grow in a short period. Don Ressler and his colleagues put a lot of work into the project, and he is pleased with the success. However, he doesn’t want to stop at that, so the company wants to continue growing.
Don Ressler and Adam Goldenberg Being a successful entrepreneur is not all about how much you know but rather the drive and passion you have towards what you want to invest in. This is the case of Don Ressler and Adam Goldenberg, two successful entrepreneurs in fashion. Despite them having no prior knowledge in fashion, their unrelenting drive to succeed and their keen awareness of market needs made them co-found Techstyle Fashion Group. Subsidiary fashion-oriented companies make up the group.
Their Road to Success
Adam Goldenberg plunged into the world of business at the tender age of fifteen years, when he started his own company, Gamers Alliance. The company was an advertising network which focused on gaming websites. Gamers Alliance was acquired by Intermix Media in 1999 and Adam was appointed at Intermix’s VP of Strategic Planning. This prompted him to drop out of high school to take up this position. By the age of 20, he had become Intermix’s COO.
Don Ressler’s career also had almost a similar approach. In 2011, his website, the FitnessHeaven.com was also acquired by Intermix. Ressler had done tremendously well in raising funds for various online companies which was an inspiration for him to enter the fashion industry.
The duo met while working at Intermix and their friendship blossomed into a business partnership that led to co-founding their first company, Intelligent Beauty, an e-commerce venture that also led to a sequence of other brands that they started together. This collaboration in business made them start brainstorming about the new way of online shopping. In their research, they had discovered that comfortable and trendy clothing was in high demand and most customers had no easy way of finding personalized fashion.
That is where the idea of TechStyle Fashion Group was born. First in line in the list of TechStyle’s companies was JustFab. The mode of operation for this new firm was to allow member commit monthly subscriptions for clothing to access custom sports attire and accessories. JustFab also demonstrates how people can match and mix fashion pieces giving them confidence on their personal fashion preferences.
Techstyle has demonstrated that fashion can be matched with technology to bring satisfaction to its customers. Lovers of fashion enthusiasts have described it as an avenue where Silicon Valley blends with Fashion.
The duo’s commitment to social responsibility has been a recipe for TechStyle’s success in the fashion industry. Don and Adam’s focus is not only on profit but the intent to improve lives through fashion.
For Don Ressler and Adam Goldenberg’s future is so bright and so is that of Techstyle. Their business potential will always see it that TechStyle succeeds and even open more companies in the future. They will strive to see it that the company grows to fulfill its mission of making active wear that looks fabulous on its wearers and gives them value for their money. https://onmogul.com/adam-goldenberg
Don Ressler is becoming something of a marketing genius when it comes to the expansion of his brands. He knows better than anyone else how to take a brand from being unknown to a successful establishment that becomes a household name. He has done this with JustFab. He is on the verge of doing this with Fabletics. It seems like quite a monumental task to take, but Don Ressler seems to do it well. In fact, it appears to be something that he thrives on because he is well acquainted with building brands that attract female customers.
Don Ressler did not become an overnight pro when it comes to this. He has had a ton of experience through early companies like Intelligent Beauty. This is something that he was working on and making a profit with in 2012. In 2017 Intelligent Beauty is no longer in existence, but the blueprint for this company is still growing strong. What Don Ressler would do with cosmetics early on is the same thing that he is essentially doing with retail clothing. God has found a way to make customers take interest in things like subscription services. This is where the money lies for JustFab, Fab kids, Fabletics and ShoeDazzle.
It can be quite a challenging thing to get consumers that are actually willing to sign up for automated shipments of clothes and shoes that are unseen, but this is how Don Ressler has made substantial profits. He allows women to pick the types of clothes that they are interested in based on a lifestyle profile quiz. This is the blueprint that is in place for JustFab, Fabletics and all the other growing brands that Don Ressler and business partner Adam Goldenberg have put into play.
This is not the only way the clothes are sold through these website, but it appears to be the most successful way to get people to buy clothes on a regular basis. This is the thing that Don Ressler puts his attention towards the most. It is all about getting people interested in patronizing your brand over and over again. A one-time purchase is nice, but one time purchases are not going to sustain a business model. Don realizes that it takes a lot of patrons that are willing to go in for the long haul. He wants to build a brand that people will become loyal to.
Techstyle Fashion Group is a company that deals in accessories and beauty products founded by Adam Goldenberg and Don Ressler. When starting, the two gentlemen knew nothing about fashion but had the will to learn and passion hence making them the most successful fashion gurus to date.
Mr. Goldenberg began dealing in business in his early teens. The first company he owned was a Gamers Alliance which purely dealt in designs that were used in gaming websites. This company was later on sold, leading Goldenberg to drop out of school and becoming the vice chair of Intermix.Don Ressler’s path to Intermix was a bit of the same journey as that of Goldenberg. His first website, FitnessHeaven.com was bought off by Intermix.
The two became close friends while working at intermix probably because of their same conditions for ending up in the same organization. This friendship led to the start of an online company called Intelligent Beauty which gave birth to other successful brands. Through these brands, they realized people were crazy about fashion and having an online platform to sell these fashionable items to their target audience would be a great idea, hence the start of Techstyle.
The first company to emerge as a result of Techstyle was JustFab which is a clothing company that operates by signing up members who get to receive accessories and clothes that are personalized. JustFab goes as far as helping out its members in selecting outfits that match perfectly together.
Matrix Partners is the main funder of JustFab and Intelligent Beauty and is to be thanked for the survival of this brilliant fashion idea. The name TechStyle came about after JustFab underwent a relaunch.
Fabletics is another brain child of the two entrepreneurs that concentrates on ensuring that women remain sporty and fit through the sportswear they offer. The two businessmen decided to approach popular American actress, Kate Hudson, to help in the execution of this clothing line.
In 2013, through Kate Hudson, Fabletics found its way in the market and made it huge, becoming the fashion solution for women who wanted to stay physically active as well as fit. Fabletics receives competition from bigger women athletic wear companies but offers discounted prices to its members which is a bonus for them and has led to their success. http://www.crosscut.vc/adam-goldenberg
The startup industry in Brazil is one of the rapidly growing in the world due to technological advances and financial support from investors. In 2016, the Brazilian Association of Startups reported that over 4,000 business ventures in the country are classified as startups. The agency also noted that most of these ventures fall into the education, entertainment, SaaS, e-commerce, and health sectors.
As a Brazilian entrepreneur and executive, Flavio Maluf is certain that these budding businesses contribute to economic development in Brazil.
Mobile Application Development
According to Flavio, technological advances, such as mobile application development, have enabled upcoming entrepreneurs to succeed in the highly competitive market. Clients can utilize mobile apps when purchasing or inquiring about a product. Entrepreneurs can use these apps to track the progress of their businesses.
Flavio also urges entrepreneurs to invest highly in customer support. As an executive of Eucatex, he points the company’s success to its customer support team. This team ensures that clients’ requests and demands are responded to quickly. Eucatex Group, on the other hand, is a Brazilian manufacturing company. It specializes in fabricating materials used in civil engineering.
With the various marketing techniques available these days, entrepreneurs can use the Internet as a digital platform to market their products and services. Flavio Maluf urges business owners to adopt this mechanism for the prosperity of their ventures.
About Flavio Maluf
Flavio Maluf is one of the managers who have been instrumental in shaping the business structure of Eucatex S.A. Industria e Comercio. He has been serving as the firm’s CEO and board chair since 2005. He also holds a CEO position at Eucatex Química e Mineral and VP post at Eucatex Trading e Engenharia.
He is an established mechanical engineer by training who acquired his skills from São Paulo-based Fundação Armando Álvares Penteado. Before serving at Eucatex, he was an executive officer for New York-based banking institution known as Citibank N.A. https://br.linkedin.com/in/flavio-maluf-172147b3
Hussain Sajwani is one of the wealthiest individuals in the United Arab Emirates. In fact, Forbes listed him as number three in the entire UAE and 527 among the billionaires of the world. Other than that, Sajwani has created a solid reputation in the real estate market due to the impressive track record of his company, DAMAC Properties.
Hussain Sajwani, the University of Washington alumnus, began his career at GASCO working as a contracts manager. After working for the Abu Dhabi National Oil Company’s subsidiary for some time, Sajwani proceeded to establish his business. This led to the creation of a catering company in 1982.
Aside from his catering venture, Hussain Sajwani holds a reputation for being among the pioneers behind the expansion of Dubai’s property market. As a matter of fact, Sajwani is acknowledged for building several hotels in the mid-90’s to accommodate the increasing influx of individuals who were visiting the Emirates for trade and business purposes. In 2002, he created DAMAC Properties after identifying the existing market opportunity. Since then, DAMAC Properties has grown into a leading property development entity in the Middle East.
Relationship with Donald Trump
Hussain Sajwani maintains close business ties with the current President of the US, Donald Trump. In fact, Sajwani’s DAMAC Properties is acknowledged for the creation of the Trump International Course Dubai. The partnership began long before Donald Trump assumed office as the President of the United States. Additionally, Trump World Golf Course, designed by Tiger Woods, is set to open at a different DAMAC development at the close of 2018.
DAMAC Properties and its Functions
DAMAC Properties is a top real estate developer in the United Arab Emirates. The company is involved in the creation of leisure, commercial and residential properties in the Middle East. Aside from having an employee base of about 2000 workers, DAMAC Properties is a public company whose shares trade on the Dubai Financial Market.
Aside from business, Sajwani and DAMAC Properties engage in philanthropic endeavors. Sajwani handed over AED two million to clothe about one million deprived children around the globe. His Highness Sheikh Mohammed bin Rashid Al Maktoumis acknowledged for launching the initiative.