Category Archives: Advertising Industry

Online Reputation Management And Its Strategic Use

In order for any business to flourish and continue to thrive it must maintain a great reputation. The number of returning and potential customers a business maintains weighs heavily on the type of reputation a business stands for. Online reputation management helps a business to maintain a positive reputation. There are several ways online reputation management can help a business maintain a strategic online platform.

Staying Focused

Online reputation management helps a business stay focused. It helps a business provide relatable and relevant information for returning customers as well as potential customers. It helps maintain topics that are relevant to a board range of individuals. Online reputation management keeps the goals of a business maintained, balanced, and focused. It also helps a business to be authentic.

Customer Perspective

Online reputation management helps a business to really grasp the perspective of its online audience. Using online reputation management efficiently will help a business owner understand what an audience thinks about products and/or services provided. This will allow for change and improvement where needed instead of being in the dark and unaware. It is important to be in tune with what customers are finding relatable and unnecessary when researching and looking up a business. Online reputation management helps build a platform where thoughts can be shared and taken into consideration for a business to keep growing and improving. Individuals that experience a positive connection when looking at a business online are more likely to gravitate towards that business.

Setting Yourself Apart

While running a business it is important to set yourself apart. There is numerous competition out there. Online reputation management helps a business set itself apart. It can help a business to maintain being the recommended choice. Keeping a managed reputation online can also increase the admiration of a business. Online reputation management can help a business provide a platform that enables success stories to be viewed by its customers. For more information regarding online reputation management and its strategic purposes click this link.

In conclusion, online reputation management is an efficient platform that can do wonders for a business.


Jose Borghi; One Of The Best Individuals In The Brazilian Advertising Industry.

Jose Borghi is the individual who was behind the great Mammal Parmalat campaign that was aimed at putting emphasis on the importance of conserving the environment and wildlife. He is a person whose name has been reckoned in the advertising industry in Brazil for his unique and good work. Jose is also an individual who has been behind other famous ad campaigns for the Mullen Lowe Brasil Ad agency. He is currently the co-CEO of the Millen Lowe Agency, and he continues to do great things and taking the firm to greener pastures. What amuses a lot of people is the fact that he has become very successful yet he was never sure what career to pursue when he was young.

Everything changed when he decided to tag along with his sister to go and watch a screening of an ad that had won Lions Awards at Cannes. When he was there, he was inspired and amazed by the ad and decided he would take advertising as a career and h would also win the Lion Awards one time in his future life. With this in mind, he decided to join the Pontifical Catholic University of Campinas where he earned his degree in marketing. Later he joined the media industry by working at Standart Ogilvy as an editor. After Standart, he collaborated with other leading agencies such as DM9/DDB, Leo Burnett among others that helped in giving him the right exposure into the ad industry.

After gaining the right exposure, Jose decided it was time to start his own ad agency with the help of his friend, Erh Ray, and they named it BorghiErh after their names. According to Jose, he wasn’t satisfied working under someone, and this is what pushed him to start an ad agency having no capital and investor support. Borghi is known for always going for what he desires regardless of the situation. With their hard work, Borghi and Erh were able to bring the agency to the number one spot something notes many could have done. When the company was bought by Lowe, Erh decided to sell his shares and concentrate with something else leaving Borghi in the ad industry. The firm decided to merge with Mullen Lowe to from the Mullen Lowe Group that is currently being led by Jose Borghi.Borghi believes his hard work and determination are what made him successful in his career.

Creativity and Effectiveness: Jose Borghi of Mullen Lowe Brazil

Mullen Lowe is a creativity driven ad agency with over 600 employees working in more than 15 different offices. The company’s communications network is well integrated, and the employees work with a strong challenger mentality competing in more than 65 markets. The employees are a mix of talents, from creativity, design, Advertisement strategy and digital communication.

The Mullen Lowe Brasil ad agency believes in breaking conventions. They believe that the most exciting and creative work can only be done if they challenge themselves and introduce new ways to the clients. Mullen Lowe knows that at the rate innovations and generations of ideas are taking place across the countries and other ad agencies, the only way to get the clients’ brand the most recognition is by getting their brand an unfair share of attention, by which Mullen Lowe aims to make such catchy and creative advertisements that the client’s brand penetrates and stays in the conscious, subconscious and the unconscious part of the customer’s brain at all times. Their unique ideas have been so effective in achieving their aims that Mullen Lowe has been the most efficient ad agency for the last consecutive six years.

Their model is based on a hyper bundled approach, which means that they enhance creativity in their advertisements by smashing together the best skills and talents from all departments and all places. Their media hub is a 350-member responsive person shop, which offers full services at all times. This way, through a smashing of talents and an all-time responsive media hub, the Mullen Lowe ad agency maximizes the opportunities for the brand and the client as a whole instead of just through a channel.

Based in Brazil, the ad agency is the most creative ad agency with a team of employees that possess the highest levels of skills and working capabilities, not to mention the outstanding passion to bring the best ads for their clients. So for those people who want their brand to make a quick penetration into the market, Mullen Lowe offers the best and most successful methods for brand recognition.

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Mullen Lowe’s Jose Borghi Explains Different Forms Of Marketing

There are few advertising and marketing experts who have more experience and respectability in the Brazilian advertising industry than Jose Borghi, the CEO and CCO of the Mullen Lowe Brasil ad agency. Brazilian advertising industry has recently been honored on a global scale with a number of awards, including the Golden Lion given to Mullen Lowe under its former name of BorghiErh; the arrival of Jose Borghi as a major part of the Brazilian advertising industry has also seen new challenges arise in advertising and marketing that Borghi himself has recently been addressing.

One area that Jose Borghi believes should be understood by both advertising executives, creatives and their customers who often misunderstand how best to get their campaign safely into the lives of potential clients. A major area Jose Borghi often feels is underappreciated is an understanding of the basic differences between inbound and outbound marketing techniques; Borghi himself is a supporter of inbound marketing as the most influential aspect of the industry, but the Mullen Lowe executive believes outbound marketing has its place as one of the best options for all customers to explore.

What are the differences between outbound and inbound marketing techniques? Jose Borghi believes outbound marketing can have its place in advertising, but this is limited to periods of time when a specific service or product is being marketed directly to the customer; Borghi understands this technique yet believes cold calls and emails can be an annoyance that turn off certain potential customers. Inbound marketing is the regular choice of Jose Borghi who believes creating a campaign for a client through his ad agency, Online marketing services and products to be suggested to potential customers in a way Borghi believes is less intrusive and provides less annoyance for companies, marketers, and potential customers alike.