The Industry London just released an incredible announcement from Australia’s Honey Birdette Boutique. Honey Birdette is Australia’s first ever sensuality boutique. They opened 3 locations in the United Kingdom last year and now, upon gauging that success, are rolling out over 30 more locations. By the end of 2018 there will be 40 Honey Birdette stores in the United Kingdom!
There have been 10 locations announced, according to The Industry London. Among those are Liverpool, Westfield, Leeds, Newcastle and Stratford. This news is a sign of major success and growth for Honey Birdette. The 3 locatoins opened last year were the first opened outside of Australia and if founder Eloise Monaghan was at all nervous about the success of those first 3 locations, it is appraent they did quite well.
The Industry London announcement also included the fact that Honey Birdette has rolled out a new website for Americans who want to shop their products. According to the announcement, the amount of sales done by American shoppers grow 374% in 2016. This growth showed demand for a new site designed just for Americans. The site is currently live and will offer American shoppers access to a greater amount of Honey Birdette products shipped to America. It will also provide American with free shipping when they purchase over $50 of products and states it will provide faster shipping and a simpler return process. It was also stated that Honey Birdette is actively scouting for American locations.
When Eloise founded Honey Birdette in 2006 she felt it was a need Australia had: a sensuality boutique that offered a fancier exprience for those that expected class and would pay for it. The first location was a smashign success and the Honey Birdette empire grew and grew throughout Australia until it reached the 50+ locations that are open today.