Market America is a company that was established by a married couple, JR and Loren Ridinger. Market America founded in 1992 after JR had worked for Amway for a number of years. He took their business model and made improvements to it. One of his earliest deals was to acquire the Shop.com URL. He had purchased this from the person who owned it at the time, Bill Gate of Microsoft.
As a global company, Market America products are sold in the United States, the United Kingdom, Taiwan, Canada, Australia, Hong Kong, and Mexico. They offer a variety of items such as personal care products, pet products, home and garden, weight loss products, anti-aging solutions, and more. In all they sell more than 3,000 products. Their products are priced competitively and everything they sell is exclusive to them.
Since its founding Market America has sold over $7.3 billion in products. The ultimate goal is to change the way that people buy products. People can buy products both from their website and from independent distributors. The independent distributors sell Market America products both in person and on websites they create for their business.
Each year the team at Market America holds conventions. The biggest one of 2017 was the International Convention that was held in Greensboro, North Carolina. It was their 25th anniversary and in attendance were many of the independent contractors who sell their products. They introduced a lot of new products that were soon to be available to customers. They also revealed a number of changes the company had made so that the independent contractors could make even more money selling products. This included a program called The Shopping Annuity which is a way that the independent contractors can make money through their spending habits.
The tagline of Market America is “Built on Product. Powered by People.” while the tagline for Shop.com is “Shop Smart, Save Big”. The goal is to show that people lie at the heart of the organization and that it’s a company that offers good products at fair prices.
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