Jose Borghi – Prominent Ad-Maker in Brazil with Over Two Decades of Experience

One of the most prominent figures in the marketing and advertising world of Brazil is Jose Borghi. He has over 20 years of expertise in the advertising world and has worked with many top companies in the world, including Fortune 500 companies. Jose Borghi is regarded as the man to reckon with in the advertising space of Brazil, and some of the ads he created are remembered till date, which includes one for the wildlife conservation named “The Mammals of Parmalat.” It was a very heartwarming ad that continues to inspire and touch the hearts of the people and has won him many awards for the same.

Presently, he serves as the co-CEO of the top advertising agency in Brazil, Mullen Lowe Brazil. The company is known to manage the advertising domain for many top businesses in the country. The love for advertising started in the heart of Jose Borghi very early in his childhood when he went along with his sister to a local cinema to watch some of the award winning ads. It moved and inspired him so much that he decided it is what he wants to do when he grows up. Following his passion, he joined one of the top universities in Brazil to graduate in marketing, Pontifical Catholic University and learn more about Borghi.

After Jose Borghi had completed his studies, he worked for various top advertising companies, such as Talent, FCB, Standard Ogilvy, Leo Burnett, and DM9DDB. It helped him develop the expertise as well as get the experience he needed to start his firm. He began Borghi Erh Creative Intelligence with one of his friends, which soon became one of the top advertising agencies in the country. The company was later merged with Mullen, and was known as Mullen Borghi, and was subsequently merged with another top advertising firm Lowe to become Mullen Lowe Brazil.

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Felipe Montoro Jens Plays a Major Role in Persuading the Brazilian Government to Go into Concession for the Development of Crucial Infrastructure

Positive lobbying for the government of Brazil to go into a grant for infrastructural project developments by firms, in which Felipe Montoro Jens is a respected leader and role model, has yielded fruit. Consequently, the government recently agreed to partner with the National Bank for Economic and Social Development (BNDES) to consolidate policy issues and funding of all vital sanitation, water, and road construction projects. This move meant to revitalize the infrastructural sector comes at a time when Felipe Montoro is playing a leading role in progressive initiatives covering activities in the construction of roads, facilities for sanitation, and projects for energy generation.


Felipe Montoro Jens is a man of high integrity who has been a top executive in many reputable firms. His expertise in matters of infrastructure development has immensely contributed to the strengthening of the partnership between the public and private sectors. The high degree of professionalism he consistently displays in ethical issues has earned him estimable directorships in the boards of companies such as Arboreoland Empreendimentos Imobiliários, and Peru Inversiones,En Infrastructure SA. AS the CEO, he has successfully led Concessionaria Interoceanica Sur Tramo 3 SA, Sur Tramo 3 SA, and San Antonio Energia SA. These accomplishments in his lengthy career are a demonstration of the exceptional leadership qualities he has shown all along.


An astute initiator of many projects, Felipe has an undergraduate degree from Getulio Vargas Foundation, and he is also a graduate of the Thunderbird School of Global Management. That is why he has actively come out to support the president of Trata Brasil, who in a recent interview said that a public/private sector partnership would ensure improvements in the management of wastes, sanitation, and other resources. Trata Brasil is a management institute whose primary agenda is the development of proper sanitation facilities and the efficient management of wastes for a safer environment.

Why You Should Choose UKV PLC As Your Wine Company

UKV PLC is offering wine enthusiasts an opportunity in which they can invest in some of the highest qualities of wine that are available. If you’re not sure about what some differences between good qualities of wine and qualities that aren’t necessarily too good are, then please continue to read further, as you may find that there are some useful pieces of information here available for you to potentially take advantage of.


Good qualities of wine consists of its manufacturers ensuring that the wine is made with fruits that have been produced properly. Also, the fruits will need to settle into the liquids nicely for it to have a good taste and quality for the end user. If you are stuck in the midst of deciding what quality of wine might be the best choice for you to make, then please be aware that UKV PLC is a great option. Not only do they take the time to ensure the manufacturing processes of the wine are done just right, but they also ensure that they are taking the time to constantly improve their innovative processes of wine manufacturing. It is necessary for you to ensure that you choose an option of a wine manufacturer that is going to have a positive impact on your life, meaning, a choice that you can truly enjoy and depend on. UKV PLC is truly a trustworthy brand.

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A Comprehensive Biography of Dr. Siegall and His Fight to Cure Cancer

Seattle Genetics is a company that is continuously appearing in the latest spotlights of therapeutic advances and news. Dr. Clay Siegall is the founder and CEO of the firm, and together with a team of sympathizers of science and researchers, the group is leading the front of discoveries and therapies in the combat against cancer.

Seattle Genetics is focused on one simple task that has changed thousands of treatments in the world: The development of drugs with high potential that can be used in therapies against disease like cancer that humanity is struggling to combat.

Seattle Genetics was founded in 1998 by the expert in genetics. He was studying the researches being made to combat diseases like cancer for many consecutive years.

Clay Siegall has decades of experience in the market and has a full degree in his field. He acquired his Bachelor’s degree in zoology from The University of Maryland and a Ph.D. in genetics from George Washington University, meaning that he has a complete understanding of the human genetics and the biological characteristics of animals and other beings.

One of the biggest achievements of Dr. Clay Siegall and the team was the development and release of the first FDA-approved antibody-drug conjugate, or “ADC.” Only three ADCs have received market approval by medicine to this date, and the triumph of Seattle Genetics in developing one that was extremely useful against a multitude of health issues was a big step for the fight against them. The drug that they were able to release in the market now has multiple approved indications by doctors and specialists.

Seattle Genetics did start from the ground under Dr. Siegall and the team’s leadership. It began as a small startup that aimed to renovate and revitalize drugs that assist medicine with heavy weaponry to try to stop the spreading and corruption of cancer and other benign and lethal diseases. Now, it is a leading force against cancer, all thanks to the Doctor’s dedication in finding the best experts internationally and making the fight against cancer his lifetime career.

Dr. Clay is part of the board of directors of Alder Biopharmaceuticals, where he gives his insight and knowledge about new drugs being developed, Mirna Therapeutics, and Fred Hutchinson Cancer Research Center, where he gathers and shares tons of information about cancer and the development of possible cure methods and treatments.


Beneful Dog Food is the Best for Your Pet

Beneful represents a brand of dog food manufactured by Nestle Purina PetCare. This particular brand of dog food comprises of wet, dry and canned dog food as well as doggy snacks. The term Beneful implies ‘full of goodness. A SWOT review by Marketline revealed Beneful as the top brand of Nestle Purina. Besides, in 2012, it was ranked fourth place among favorite dog brands with annual revenue of $ 1.5 billion.

The Beneful brand was first launched in 2001, and it became popular because of its nutrition value and appearance which looked like a stew with beef pieces. During the same year, it broadcasted a $3.4 million TV advert which was the biggest in Nestle Purina’s history. Five years later, Beneful had grown a lot making over $ 300 million in revenues. In 2010, the brand humanized its dog food through the introduction of IncrediBites with stay-fresh packaging and in smaller sizes.

Beneful has invested a lot in its marketing campaign. In 2011, it produced some posters in Germany which emitted dog food smell to attract dogs. Additionally, it also aired several advertisements in Austria which released some high pitch sound that only dogs could hear. In 2012, the brand had interactive billboards in New York that allowed individuals to play virtual fetch and was later introduced to other key states in the United States including Atlanta, Los Angeles, St Louis, and Chicago.

In 2005, the Brand incorporated an additional product line dubbed the Beneful Healthy Harvest. This was the first time the company was introducing a line with soy as the primary source of proteins as opposed to meat. The brand’s prepared meals were launched in March 2006 and featured a multi-use packaging that also serves as the dog’s eating plate. This packaging was phenomenal and was recognized by Pack Expo Select award during the 2007 Showcase of Packaging Innovations.

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Demi Lovato Contributes To The Fabletics Brand For People Who Dare To Stand Out From The Crowd

While fashion is one of the most admired industries, it actually involves a lot of courage for people to be fashionable and stylish. For one thing, a lot of people risk ridicule when they dare to be different from others in the outfits that they wear. However, the common way that fashion moves forward is with the courage of people who dare to push the boundaries of fashion. When it comes to activewear, people are going to have a hard time pushing the boundaries of fashion because there is nothing unique among all of the companies. This is one of the reasons that Fabletics has decided to push the limits of fashion at the risk of the clothes not selling.


Fortunately, Fabletics has shown itself to be one of the more reliable and innovative brands. A lot of people have seen the difference that Fabletics makes in the industry. With the encouragement of companies like Fabletics, people are more likely to explore new options. One of the greatest advantages that Fabletics has received is the interest of celebrities like Demi Lovato. She is interested in Fabletics because she lives a very active lifestyle. Among the things she does is take part in physical activity and encourage women to make a positive change in their lives so that they will feel better about their lives.


One thing that Demi Lovato wants women to experience is a higher level of confidence so that they can take their lives to greater levels of success. She is especially sympathetic towards teenage girls that have been marginalized. For one thing, she recalls a time in her life when she was unhappy. She has overcome a lot of problems in her life and is able to use it as inspiration for others that are dealing with these issues.


One of the ways that she has managed to overcome her issues is through fashion. She has learned the power of dressing well and the effect it could have on the mindset of the individual. Fabletics has collaborated with her to not only bring a new line of clothing but also a message of empowerment and self improvement. Demi is very passionate about making the necessary changes in one’s own life so that she can experience life fulfillment. Even with all of the work she has done for girls, she is admired for her sense of style and unique image that she presents to people.

José Henrique Borghi is a Reliable Advertising Professional

José Henrique Borghi is a successful advertising professional and entrepreneur. José Henrique Borghi has a popular advertising agency, Mullen Lowe, which caters to businesses of all types and sizes.

Advertising is crucial in business or any endeavor that involves reaching the general public. Without advertising, no one will know about the products or services they are offering. Word of mouth is not the only way to tell others about the great product or service that you offer. There are many ways to accomplish that, and a reliable advertising professional can be very helpful and more information click here.

José Henrique Borghi provides a wide range of promotional and advertising services that help businesses increase their sales. Some of the strategies are more popular than others but they all work to boost sales and revenue.

When you contact José Henrique Borghi, he will assess your current marketing strategy or method and figure out what’s working and what needs to be changed. He is an expert in marketing and advertising and can guide you properly in this regard and learn more about Borghi.

José Henrique Borghi has numerous clients and they are doing very well in their business. They rave about the good work that José Henrique Borghi has done to get more customer to their organization or company. He is well known for providing sophisticated strategies that take businesses to success, and he can help you if you have a product or business you want to promote and Borghi’s lacrosse camp.

When you are ready to start setting up or implementing your ad campaign, you need to be sure it is handled by a reputable and experienced professional or agency. José Henrique Borghi and his team at Mullen Lowe are available and ready to do the work for you. Contact José Henrique Borghi of Mullen Lowe to get started.

Jim Tananbaum: A Serial Investor with an Eye for Talent

In an article on INC42, Partnerships are important strategic moves by businesses aimed at gaining a competitive in a given market segment. However, the choice for a partner should be made carefully in order for the company to enjoy the targeted advantages. Foresite Capital, under the leadership of its founder and managing director Dr. Jim Tananbaum made such a strategic move in April 2017. The company appointed an experienced former director of Illumina, Dr. Molly He. With over 15 years of experience as a research scientists and several patents and publications to her name, Dr. He was strategically appointed as a venture partner to help the company break into new areas and diversify its portfolio. The company hopes that Dr. He’s education, skills and leadership experience working in the pharmaceutical industry will enable the company venture into next-generation sequencing portfolio. It is projected that the new portfolio will become an important component in drug development and clinical research.


Career and Education History

Jim Tananbaum is not only an investor in the field of medicine but also a scholar. He is an alumnus of some the best universities in the world. He holds a Doctor of Medicine (M.D.) from the prestigious Harvard Medical School. He also graduated from Yale with a Bachelor of Science and a Bachelor of Science in Electrical Engineering degrees. Other working as the chief executive officer and managing director of his San Francisco-based company, Dr. Tananbaum has also served as a company management executive for GelTex Pharmaceuticals and Theravance. He was appointed on several boards at Harvard and Yale universities. You can visit Insider Monkey for more details.

Entrepreneurial Ventures

Jim Tananbaum is a serial investor who has founded and invested in several companies. Other than Foresite Capital, he has successfully invested in over 20 companies specializing in pharmaceutical and healthcare products and services. His investment portfolio includes Amerigroup, Jazz Pharmaceuticals and Amira Pharmaceuticals. The success of the latter attracted the interest of Bristol-Meyers Squibb, which later acquired. Similarly, Genzyme acquired Geltex Pharmaceuticals, which Dr. Tananbaum founded in a deal worth $1.6 billion. His current creation, Foresite Capital, specializes in identifying and financially aiding emerging companies in the healthcare sector with unique products that can transform the sector. More details can be found on LinkedIn.

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The Fun Colors of Lime Crime

Lime Crime has just released its new line of hair dyes! There are 13 eye-popping colors to get excited about and you will want to try them all! They are 100 percent cruelty-free and vegan (just like all of Lime Crime’s products). These hair dyes will not damage your hair either, because they do not contain any harsh chemicals.


If you are into bright and unique colors, you will love the color of these dyes by Lime Crime. There’s Jello, a tropical green, Salad, a seapunk green, Leeloo, a super bright orange hue, Neon Peach, a bright peach color, and Blue Smoke, which is a steel blue color. There is also Strawberry Jam, a muted pink-red, Anime, a candy blue, Chocolate Cherry, a deep burgundy red, and Dirty Mermaid, a muted sea foam green. There is also Bunny, a pastel baby pink hue, Pony, an electric violet-purple, Gargoyle, a stone grey, and Sext, which is a nude-mauve color.


Lime Crime’s hair dyes also give you the option of full coverage which will get you the deep, rich color that you want or a tint, which will color your locks in a pastel hue. It’s best to use this product on lighter colors of hair or medium blonds.


Lime Crime dyes are extremely easy to use and will give you rainbow locks in no time! All you need to do is apply the dye of your choice (hard choice, I know!) to pre-bleached, unconditioned hair. Make sure that your hair is clean, so the dye will be able to penetrate your strands better. Then depending on if you’re going for a deep color or a pastel tint, leave on for 1-2 hours (darker hue) or about 30 minutes (for a pastel hue). Then, when the time is up, you can rinse. Rinse until the water runs clear and then you can shampoo and condition like you normally do. For longer-lasting results, be sure that you use shampoo and conditioner that is for color-treated hair.


That’s it! So, grab a bottle and express yourself! There’s a color for every mood and occasion.



Effective Business Strategies on How Startups can Grow

The startup industry in Brazil is one of the rapidly growing in the world due to technological advances and financial support from investors. In 2016, the Brazilian Association of Startups reported that over 4,000 business ventures in the country are classified as startups. The agency also noted that most of these ventures fall into the education, entertainment, SaaS, e-commerce, and health sectors.


As a Brazilian entrepreneur and executive, Flavio Maluf is certain that these budding businesses contribute to economic development in Brazil.


Mobile Application Development


According to Flavio, technological advances, such as mobile application development, have enabled upcoming entrepreneurs to succeed in the highly competitive market. Clients can utilize mobile apps when purchasing or inquiring about a product. Entrepreneurs can use these apps to track the progress of their businesses.


Customer Support


Flavio also urges entrepreneurs to invest highly in customer support. As an executive of Eucatex, he points the company’s success to its customer support team. This team ensures that clients’ requests and demands are responded to quickly. Eucatex Group, on the other hand, is a Brazilian manufacturing company. It specializes in fabricating materials used in civil engineering.


Digital Marketing


With the various marketing techniques available these days, entrepreneurs can use the Internet as a digital platform to market their products and services. Flavio Maluf urges business owners to adopt this mechanism for the prosperity of their ventures.


About Flavio Maluf


Flavio Maluf is one of the managers who have been instrumental in shaping the business structure of Eucatex S.A. Industria e Comercio. He has been serving as the firm’s CEO and board chair since 2005. He also holds a CEO position at Eucatex Química e Mineral and VP post at Eucatex Trading e Engenharia.


He is an established mechanical engineer by training who acquired his skills from São Paulo-based Fundação Armando Álvares Penteado. Before serving at Eucatex, he was an executive officer for New York-based banking institution known as Citibank N.A.